Let's do it!

From the heads up, I've got you covered!

mindset & marketing coaching to help you kick some business booty

our biggest growth happens right outside our comfort zone.

Join me and let’s get uncomfortable together! Massive growth is waiting the moment you’re ready to get real with yourself and take the risk. Let’s find out what you’re really capable of.

You don't get butterfly wings without spending time in a cocoon, and it's the struggle to break out that makes you strong enough to fly.

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After 15 years and 4 salons, I’ve discovered a dirty little secret: Doing hair can be a lucrative business. Yeah, you heard me right. With the right tools and the right mindset, there’s seriously no ceiling to how much you can earn as a stylist. 

And yet, every day, I meet stylists hungry to ditch their bosses and strike out on their own, but they’re terrified because they have no tools, no programs, no road maps for becoming a successful entrepreneur. 

That’s where I come in. I sit you down, show you how to respect doing hair as the legit business it is, and give you all the tools I wish I’d had when I started out. 

But it’s not just all about the Benjamins. It’s about uncorking your incredible potential by getting your head on straight and seeing your true self. 

As a mindset maven and self-care specialist, I have helped literally dozens of stylists like you to let go of the good opinion of others, find the key things that will make them stand out, and break down the growth process — both personal and business! — into small, scalable steps.

Hi, I'm April Benincosa.

As a coach, I help with both the entrepreneurial hustle and the inner work that will set you free to go GET IT, GIRL.

taking any action is better than none.

Are you ready to stop making excuses and claim the life — and career — you deserve?
I’ve spent the last several years solving the stylist marketing problem and learning everything I can about social media for stylists. Let me save you a ton of time! You don’t have to learn the hard way like I did! 

• One 90-minute intensive to hash out your current situation and goals

Four 45-minute strategy sessions to plot your future success

• A social media review of your accounts with makeover recommendations

what's included:

Get Your Feet Wet
Coaching Program

must be completed in 6 WEEKS

one-time payment of $499

Payment plans available – just ask for the deets

book a consult call

Any diet that doesn't allow coffee is not allowed in my life.

I'm 100% powered by coffee

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Something about that transformation from caterpillar to butterfly is magical to me.

I have a weird obsession with butterflies

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• One 90-minute intensive to hash out your current situation and goals

Ten 45-minute strategy sessions to plot your future success

• A social media review of your accounts with makeover recommendations

what's included:

The Conscious Stylist Coaching Program

must be completed in 6 months

one-time payment of $997

Payment plans available – just ask for the deets

book a consult call

Any diet that doesn't allow coffee is not allowed in my life.

I'm 100% powered by coffee

02

Something about that transformation from caterpillar to butterfly is magical to me.

I have a weird obsession with butterflies

03

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my coaching programs are for you if...

You want to have a creative outlet that also happens to make you an amazing living instead of a J.O.B. that just pays the bills.

You’re tired of someone else taking half your pay — screw that! — and ready to be your own boss.

You’re willing to do your own inner work and cultivate an abundant growth mindset with power to change reality.

You’re hungry for some business strategy to mix into your creative cocktail!

You are committed to working ON your business, not just IN your business, and serious about learning and implementing marketing and management tools.

You want to have passion and purpose while still maintaining freedom and flexibility.

You feel in your gut that you’ve been in a cocoon and it’s butterfly time!

This seems like a good time to tell you that my number one core value is to OWN IT. 

Girl, you own the room when you walk into it — and you also need to own your responsibility for your life and your business. I will only work with people who own their crap and are serious about changing their lives. Oh, I’m sugar and spice and everything nice, with empathy for daaaays — but I will call you out and tell you the truth. I refuse to live in a victim story, and I won’t let you do it, either.

If you’re ready to get real with yourself, let’s hop on a consult call and see if we can make 2019 the year you start kicking ass and taking names.

This seems like a good time to tell you that my number one core value is to OWN IT. 

Girl, you own the room when you walk into it — and you also need to own your responsibility for your life and your business. I will only work with people who own their crap and are serious about changing their lives. Oh, I’m sugar and spice and

everything nice, with empathy for daaaays — but I will call you out and tell you the truth. I refuse to live in a victim story, and I won’t let you do it, either.

If you’re ready to get real with yourself, let’s hop on a consult call and see if we can make 2019 the year you start kicking ass and taking names.

You’re tired of someone else taking half your pay — screw that! — and ready to be your own boss.

You’re willing to do your own inner work and cultivate an abundant growth mindset with power to change reality.

You’re hungry for some business strategy to mix into your creative cocktail!

You are committed to working ON your business, not just IN your business, and serious about learning and implementing marketing and management tools.

You want to have passion and purpose while still maintaining freedom and flexibility.

You feel in your gut that you’ve been in a cocoon and it’s butterfly time!

– jessica alvey

April is such a great coach! She has helped me grow my business so much. After working with her, I have quit my second job and now am so booked up I can't take on anymore clients!

"April is such a great coach..."

"Working with April was worth every penny..."

– HANNAH ANDERSON

Working with April was worth every penny. She has helped me gain confidence as a new stylist, and after working with her I was able to work on Nike commercials as well as other magazine work!

"Working with April has changed my life..."

– lexi gockley

Working with April has changed my life. She taught me how to network, how to hustle and put myself out there, and most importantly charge what I'm worth. I now work for Disney and love everything about being a hairstylist.

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the testimonials are in:

"There's nothing wrong with making mistakes – as long as you don't make the same ones over and over again."

– richard branson

© april benincosa 2019

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based in salt lake city, utah

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